Winter Music Conference is the electronic music industry's shout-out to the world. It's the annual shenanigans of every important DJ and producer, record label, club-goer, and celebrity. If their were terrorists targeting electronic music, WMC would be their chance to strike. Where else could you find gathered the most important names in the industry, followed by every one of their fans with the money and the time to descend upon Miami for a week's worth of $20 mixed-drinks and two-hours (if any) of sleep? For years I've gazed longingly in a south-easterly direction (Oregon is in the NW and Miami, the SW. I hope that clarification wasn't necessary) across the continental U.S., sadly contemplating the mere pennies that remained in my bank account, contrasted with the exorbitant air fare. For years I've voiced just the right amount of appreciation of friends' pictures and stories of their time at the conference, all the while mentally throwing a tantrum: "Why can't I go??? Jamie got to go!! Why can't I???" Sadly, I remain in Portland with my umbrella, still ignorant to the first-hand joys of Winter Music Conference.
More recently, I was reviewing the lineup for this weekend's Coachella festivities and privately cursing my current state of economic affairs. Among this year's artists are Thievery Corporation, Gui Boratto, M.A.N.D.Y., Junior Boys, MSTRKRFT, The Crystal Method, Chemical Brothers, The Presets, The Orb, and Christopher Lawrence. And these are just a few of the electronic acts slated to play. Other artists include Paul McCartney, The Cure, Morrisey, The Killers, M.I.A., Crystal Castles, Public Enemy, The Ting Tings, and Band of Horses. This is merely a slice of the talent listed to cover the weekend, Friday through Sunday.
Seeing some of my favorite electronic music artists booked side by side with some of the world's most respected musicians does good for my pride in the electronic music world. It adds credibility to a music that, in the U.S., has typically been shoved off to the side and discounted largely as a passing fad. Music that much of the rest of the world has embraced as their most widely listened to genre has been mostly passed over here in the states. And as a DJ in a town like Portland, Oregon, this is a fact that I know well.
Not long ago I read a blog from a local 'Top-40' DJ railing against competing DJs that undercut their fellows by accepting half what their competition accepts as pay, to get the gigs that they might not have otherwise gotten. Now, besides the obvious fact that this is just the way a capitalist society operates, maintaining affordable prices for consumers, I was forced to comment on how this is largely unapplicable as it relates to the electronic music DJ in a town such as ours. Because of the sad fact that the various electronic genres are not in the mainstream and therefore do not, for the most part, pack out a large club, DJs in Portland are often giddy at the prospect of being paid anything. The idea of making the requesite $300 t0 $500 that a local mainstream DJ can expect -- and what this blogger demanded that any of them request, to maintain the status quo -- is laughable. People in Portland don't stand in line to hear local DJs playing underground house music. It doesn't happen. And the type of consumer that makes the big money for the large clubs -- the "high-rollers" -- don't want to be seen anywhere that they don't view as being the hottest spot in town. Because of the way these factors equate in to the laws of supply and demand, DJs wishing to play an underground form of music must do so with the understanding that if they want to play, they'll do so for peanuts.
This brings me back to Coachella's lineup. It's promising. It brings hope that the music that I so love will one day have its day in the spotlight. Though I continue to fight a battle for a broader recognition of this music within the town that I currently call home, with no resolution in sight, I have no choice but to stay the course. I do this not for the money, not for any sort of fame -- I'm definitely in the wrong business for that -- but for a true love of a music that has captured my imagination for the past 15 years of my life. I'll stay here on the frontlines, taking the occasional bullet, but dancing all the while to that infectious beat.
More recently, I was reviewing the lineup for this weekend's Coachella festivities and privately cursing my current state of economic affairs. Among this year's artists are Thievery Corporation, Gui Boratto, M.A.N.D.Y., Junior Boys, MSTRKRFT, The Crystal Method, Chemical Brothers, The Presets, The Orb, and Christopher Lawrence. And these are just a few of the electronic acts slated to play. Other artists include Paul McCartney, The Cure, Morrisey, The Killers, M.I.A., Crystal Castles, Public Enemy, The Ting Tings, and Band of Horses. This is merely a slice of the talent listed to cover the weekend, Friday through Sunday.
Seeing some of my favorite electronic music artists booked side by side with some of the world's most respected musicians does good for my pride in the electronic music world. It adds credibility to a music that, in the U.S., has typically been shoved off to the side and discounted largely as a passing fad. Music that much of the rest of the world has embraced as their most widely listened to genre has been mostly passed over here in the states. And as a DJ in a town like Portland, Oregon, this is a fact that I know well.
Not long ago I read a blog from a local 'Top-40' DJ railing against competing DJs that undercut their fellows by accepting half what their competition accepts as pay, to get the gigs that they might not have otherwise gotten. Now, besides the obvious fact that this is just the way a capitalist society operates, maintaining affordable prices for consumers, I was forced to comment on how this is largely unapplicable as it relates to the electronic music DJ in a town such as ours. Because of the sad fact that the various electronic genres are not in the mainstream and therefore do not, for the most part, pack out a large club, DJs in Portland are often giddy at the prospect of being paid anything. The idea of making the requesite $300 t0 $500 that a local mainstream DJ can expect -- and what this blogger demanded that any of them request, to maintain the status quo -- is laughable. People in Portland don't stand in line to hear local DJs playing underground house music. It doesn't happen. And the type of consumer that makes the big money for the large clubs -- the "high-rollers" -- don't want to be seen anywhere that they don't view as being the hottest spot in town. Because of the way these factors equate in to the laws of supply and demand, DJs wishing to play an underground form of music must do so with the understanding that if they want to play, they'll do so for peanuts.
This brings me back to Coachella's lineup. It's promising. It brings hope that the music that I so love will one day have its day in the spotlight. Though I continue to fight a battle for a broader recognition of this music within the town that I currently call home, with no resolution in sight, I have no choice but to stay the course. I do this not for the money, not for any sort of fame -- I'm definitely in the wrong business for that -- but for a true love of a music that has captured my imagination for the past 15 years of my life. I'll stay here on the frontlines, taking the occasional bullet, but dancing all the while to that infectious beat.
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