To demo, or not to demo?

I've been DJing for over a decade now, and as such, have had the pleasure and the confusion of witnessing the technological changes of the art. A profession that once was entirely reliant upon vinyl moved on to CDs, opening up the world of digital downloads to DJs, and thereby inspiring the computer programs that many of us are using to mix our mp3's today. The world of the DJ has changed in a very short time and those that once said that they would never leave the old ways are being left with no choice but to play catch-up. The ability to acquire music for one-tenth - if not for free - of what it cost in its vinyl form has essentially removed many of the barriers of finding music, expanding on genres, and experimenting with new and has allowed a freedom to the DJ that once was not previously present. All of this at the expense to the record companies and to the producers.

Any of us involved in the industry know how important a demo can be to kicking off ones career. As an unknown DJ, the demo is the one thing that can represent you to a promoter or another DJ. Its hour-or-so-long contents are the only way for those that you want to impress to have any idea of what you are capable of - assuming that they take the time to listen to it. In essence, it is the only hope that you have of ever getting booked, of breaking that initial meniscus into the industry that you so long to be a part of. What I'm trying to say here is that it's damned important.

I remember a time when one of my biggest concerns when making my demos was how best to break up the 45 minutes on either side of the tape. It was always a question of whether or not to make two mini 45-minute sets - possibly boasting of two different styles of music - or if to prove that I could make a full, cohesive set from beginning to end. Did I want chance the first side of the tape running out of space while I was in the middle of mixing? Should I fade out at the end of the first side and fade it back in at the beginning of the second? Or should I let it go full blast, get cut off at the end of a side, and have the second side immediately pick up from where it stopped? These all carried the inherent worry of not paying attention and missing that the tape had stopped recording and needed to be flipped a long time ago. This happened to me on a number of occasions, but I'm probably a bit more absent-minded than most.

Making the transition from a mix-tape to CD was not an easy one for me, mainly because I never owned the technology, nor could I afford it, to do so. The best option that I had for many years was to impose myself on friends who did, and make them listen to me record, re-record, scream in frustration, and go home empty-handed (I'm a bit of a perfectionist).

Nowadays I obviously own a laptop, and even rely upon it for my DJing needs. Making a demo has become an easy undertaking, one that I can do in the time that it takes to record. There are no do-overs any longer. I decide what tracks I want to include, in what order I want them, mix them together, and presto! I have a demo. The only consideration now is whether or not it is even necessary to make one.

Gone are the days that an aspiring DJ could hand over their mix-tape to John Digweed and hope that he'd find your arrangements inspired. In these times one must produce music if you want to have the hope to mix music. Nobody is famous for being an amazing DJ anymore. There are just too many of them. To get noticed on the international market an artist must not only release music, but release a lot of it. The market is saturated with disc-jockeys. It's overrun with vinyl/mp3 junkies. It's a well established fact that turntables have long been selling faster in Europe than the guitar, so it's no wonder why it's so hard to break into this business. And the demo, my friends, no longer cuts it.

So why make a demo? Well, for one simple reason: It doesn't hurt! Because it is so competitive out there one must work all that harder, do what other DJs may not be doing, and be willing to go that cliche "extra mile." But there are other reasons as well. Do it for yourself. Do it for your love of music. Do it because at the end of the recording you'll have a good hour-and-twenty minutes of some of your favorite tunes to put in your ipod and listen to while you're at work. Do it because you just bought a bunch of tracks that you're dying to hear. Do it, for the love of Pete, because you don't have anything else to do.