Don't kill your radio...

Often, the necessity of a certain type of music in the clubs causes others to be overlooked, sidestepped, and left along the way. There is such a great deal of music out there that is of excellent quality, thoughtfully produced, forward-thinking, boundary-pushing, and wholly unique. So why is all of this quality stuff going unplayed? Sadly, much of it is of the deeper persuasion; introspective and too sophisticated to qualify as a dead-on dance floor tool. I've noticed -- sometimes discovered the hard way -- that sometimes the music that gets people dancing, at least "the masses," is often very simply of the "in-your-face" variety. The tracks that people often dance to most are the ones that they know, that they recognize from the radio, and that they can sing along too (the girls, at least). They just need a moving rhythm, and bassline that shakes the spaces between their bones, and some melody to raise their hands in the air to.

And the other stuff just sits in your record box, unplayed, unheard, and unappreciated.

So what's the solution? Protonradio.com. Friskyradio.com. Internet radio, in general, is the salvation for the music that might not otherwise see the light of day; the music too good to be played in the clubs, too smart to grow outside of a small niche, too damned intelligent for most of the Mcdonald's-consuming American population. We are, after all, a country that wants to only consume what others are consuming, to conform, and to follow the accepted template of what's "good." Why else could Starbucks intentionally burn their beans, to create a flavor that would be recognizable across the board, and have it be considered the model of what coffee should be? Ever wonder why the music eschewing from your radio all sounds strangely similar? There's a damned good reason.

So turn to the internet, my friends! Turn to a broadcast that is not commercially supported, that is able to make available a form of music that isn't massly consumed. Your friendly internet radio broadcast can save your work day, a relaxed gathering of friends, or an evening at home. It can save the producers smart enough, creative enough, and brave enough to step out of the commercial bonds and flex their underground muscle.

Tune in and enjoy.